Five Answers You Need to Know

50 cents out of every dollar spent on advertising is wasted. That old cliche is as true today as it was back in the 1980's when I first heard it. The problem then, as it is now, was determining which 50 cents was effective and which 50 cents was wasted. Well, if you can answer the following 5 questions, you will be well on your way to knowing where, when and how to spend your entire dollar effectively.

These questions may not be easy to answer; they may take some research or some thought. However, the work will be worth it. 

1) Do you know your REAL target market? (Your most profitable customer)

2) Which of your advertising methods reaches your real target market?

3) Do your advertising messages accurately portray what your business has to offer at all times?

4) Does your advertising message require multiple channels of delivery? (Perhaps not.)

5) Does your customer's experience match what your advertising promises?

If the answer to any of these questions is either "No" or "I don't know", you are probably wasting money in your marketing. You need an advertising & marketing audit ASAP. Contact me today to arrange one soon.